Each month Dr James will be posting about ways to use online resources to increase your profitability.
Facebook represents a huge opportunity for vet clinics - it’s like going down to the dog park and having a chat with fellow pet owners. This analogy is a good one as it clarifies what Facebook is, reduces the perceived threat and also highlights the weakness in vet practice community engagement - where often vets can do more.
Local competition is making it harder for vets to help people look after their pets - people are going elsewhere for advice and products. Recent research shows that you can stem this flow with email - email is the most powerful selling tool available. This is pretty exciting stuff and this month we’re running a webinar to explain how this works.