Dr James' Blog

Pet Pack
Suite 4, Level 1, 66 Albert Road
South Melbourne
Vic 3205

03 9866 2212

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Each month Dr James will be posting about ways to use online resources to increase your profitability.

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Recently a vet said to me:
"I'm not sure I want to invest in an upgraded website because I don’t know what my current site is doing. In fact, I’ve never invested in my website because I don’t know where to start and have no idea what to do." 

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Recently we discussed how frustrating it is that clients didn’t follow recommendations or come back for revisits - here’s what one vet said:

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Why Facebook is like a visit to the local dog park

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Facebook represents a huge opportunity for vet clinics - it’s like going down to the dog park and having a chat with fellow pet owners. This analogy is a good one as it clarifies what Facebook is, reduces the perceived threat and also highlights the weakness in vet practice community engagement - where often vets can do more.

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Want to help your clients look after their pets better?

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Local competition is making it harder for vets to help people look after their pets - people are going elsewhere for advice and products. Recent research shows that you can stem this flow with email - email is the most powerful selling tool available. This is pretty exciting stuff and this month we’re running a webinar to explain how this works.

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Vets' learning curve steep with online marketing

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Last month I ran a national roadshow about online marketing. Working with AVAPM and Bayer, we had a seminar in every capital city with a room full of vet clinic team members. The topic was how to get online marketing working for the clinic and the audience was keen to learn and hungry for more.

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Pet Pack Pty Ltd
Suite 4, Level 1, 66 Albert Rd
South Melbourne VIC 3205