Mobile access to the web will surpass desktop access in 2 years (by 2014) according to Reachlocal. This phenomenal stat shows the importance of making your online communications mobile ready. If your clients are going to receive email messages from you on their phones, they better be able to read them, interact with them and call you direct from the newsletter or website.
Making communcations mobile ready involves:
- Make sure the phone number is prominent, on the top of the communication and clickable
- Clickable phone numbers are able to be clicked on the phone screen and that allows you to call the number
- The email is clearly readable on the phone
