With all the press that social media is getting, you could conclude that email is losing its way. A multitude of studies have shown this not to be the case. In fact email is the number one online tool for selling by a long shot. For vets, this means it's the best tool for helping clients look after their animal better.
US investors believe this and last month spent $250m to buy a chunk of Campaign Monitor - an Aussie start up that provides email services to a range of businesses including Apple and Facebook.
The US investment, the largest ever for an Australian start up, is endorsement of the role email plays for business.
Like Campaign Monitor, the Pet Pack Email Newsletter service generates significant value - pet owners spend $60 pa more at the clinic compared with when they're not receiving the newsletter. Vets using this service have on average 1000 email addresses - that's powerful stuff.
To read more about Campaign Monitor, click here.
To find out why email is the best at sales check out these articles:
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