Veterinary Marketing Webinars
Dr James Ramsden runs free webinars for vet clinics Australia wide and internationally. Being an expert in online marketing and communication James presents current topics of interest affecting vet clinics.
Our webinars are a unique forum reaching clinics all over Australia and overseas whereby vets come together online and share valuable information.
The Importance of Analytics
Knowledge is power, and Google’s performance insights for your website, GMB listing, and ads are easy to access and highly informative. When checked regularly and correctly implemented, they can make a huge difference to the way you advertise and market your business online. This can have significant benefits on your bottom-line; with more return on investment for your advertising spend and increased customer acquisition.
James and Adam will explain the how, what and why of online performance analytics.
The Foundations of Veterinary Marketing
The Online Customer Journey
How a person decides which vet clinic to attend.
Why you need a strong presence in Google search, including Google My Business.
And how to best present the clinic’s unique selling point.
Planning for the new Financial year
Here we are again, the start of another financial year. Now is the perfect time to sit down with your management team over a cuppa, and plot your course for FY19. This can seem a little daunting, so we’re offering a free webinar to help you find the best way to assess your current performance, and build goals for the immediate future.
Growing Loyal Customers Through Engagement
Studies show that it costs five times as much to attract a new customer as it does to keep an existing one. The key to building enduring and profitable relationships with your customers is in engagement. By utilising newsletters, blogs, social media and other online communication channels, you can extend the lifetime value of your customers by instilling loyalty and trust in your business.
How to handle Negative Reviews on SOcial Media
One of the biggest fear factors for clinics about social media is negative reviews. In this webinar, we’ll show you how to handle them.
Negative reviews happen to all of us – it’s how you respond to them that’s important and will influence how the community sees your brand.
We’ll give you an overall approach and deal with some specific examples.
Measure what your site is doing now, then invest
Recently a vet said to me, “I’m not sure I want to invest in an upgraded website because I don’t know what my current site is doing. In fact, I’ve never invested in my website because I don’t know where to start and have no idea what to do”.
If you’re in this boat or thinking of investing more in online (AdWords, new website, Sensis, Facebook), it pays to find out how you’re currently performing.
This is a process we do at PetPack for many clinics – we call it Online Performance Assessment (OPA) – it gives vets peace of mind and an objective baseline to grow from.
How to get the most out of your PetPack Email Newsletter: Part 1
The PetPack Email Newsletter is your powerful tool for maintaining regular contact with your clients. Giving clients high quality content keeps them engaged and importantly, keeps you at the top of their minds, resulting in better pet care and more activity at the clinic.
More Veterinary Marketing Webinars:
Veterinary Website Webinars
Getting Your Website to Click
Getting customers to your website is only half of the battle. If your site displays poorly on their chosen device, loads slowly or is confusing to navigate – they’re gone! You only have a few seconds to make an impact with visitors before they click back and go to the next search result in the list (very likely one of your competitors.)
“Content is king” – what does it mean for vet business?
Google has always said that having good content on your website is important. But what does that mean and what does it do for your business?
In this webinar, he takes you through clinic case studies of how adding good quality content has made a quantum difference.
How to book more appointments from phone calls
Vicky Rogerson is an expert at customer service. She works with Alison Lambert, implementing the Onswitch processes.
In this webinar, learn how to convert calls from mobile to appointments
Google My Business Webinars
Getting the most out of Google My Business
Google My Business (GMB) is fast becoming the equal biggest source of new business for vet clinics.
This coaching session, exclusively for PetPack clients using the Optimised Google My Business Service, will show you how to get the most out of the service.
Getting Ahead of Your Competition on Google
Are you losing potential clients to the clinic down the road? There is one way to check; turn on ‘private browsing’ mode in your phone or desktop browser and do a search for “vet [your suburb]”. Do you appear above your competitors in the search results?
Do you appear in the results at all?
Generating New Clients with Google My Business
Studies show that when set up correctly, Google My Business can bring in even more new clients for vets than a website alone. It is an incredibly powerful customer acquisition tool which many businesses just aren’t utilising.
When fully optimised and effectively managed, Google My Business listings have been shown to bring in 400+ calls per month for practices. Simply put, you can’t afford to miss out!
Google Ads Webinars
The Importance of Analytics
Unlike traditional offline marketing which can often seem like throwing a dart into the void and hoping it hits its intended target, online marketing enables you to not only target the customers you want to reach, but also track if and how they interact with your advertising.
Google Ads coaching seminar
James and Adam explain the ins and outs of Google AdWords and how to get the most out of your account.
Update on mobile phone advertising – what you need to know
Have you had any clients contact you to say they rang the wrong clinic? We’re finding this is happening more and more as mobile phone ads increase in power and prevalence.
There are 3 factors in the growing power of mobile phone ads.
Ready to make a change?
Call us to chat about how we can improve your online performance.