As we move through 2025, signs of an economic downturn continue to pose challenges for businesses across various sectors, including the veterinary industry. Consumers are being more judicious with their spending, and structural issues in the vet industry (not enough vets, etc) are making conditions even harder. Despite these tough conditions and ongoing issues such as vet shortages, there is a silver lining for small animal clinics — the significant increase in pet ownership during and after the COVID-19 pandemic. According to Animal Medicines Australia, pet ownership has surged by about 10%, with nearly 70% of Australian households now owning pets.
This growth in pet ownership presents a golden opportunity for veterinary clinics to navigate economic headwinds. To reach this expanding clientele and achieve sustained growth, it is essential to utilise digital marketing to boost your online presence, especially as the shift to online activities continues post-pandemic.
Conditions are up and down as consumers are feeling the pinch, but there are factors we can control:
- Your clients are likely only doing 20% of what you recommend, you can increase this with good communication
- Ensuring the key marketing channels you are using are working effectively
- Making sure that clients that contact you aren’t getting lost in the funnel (making your front desk operate efficiently)
Effective lead generation and effective conversion can increase revenues by 20-50%!
Here are some ways you can improve the way you’re getting your name out there.
SEO-Optimised Website and Google Business Profile
Building a robust online presence begins with an SEO-optimised website and a detailed Google Business Profile. These tools are pivotal in attracting potential clients, providing them with easy access to your services, and encouraging them to choose your clinic for their pet care needs. Generating more calls is your first giant step towards increasing your revenue.
A website with SEO attractive metadata, a targeted Google Ads campaign (see below) and a well optimised Google Business Profile (GBP) listing are guaranteed to increase your calls and bookings.
Google Ads
Google Ads remains one of the most effective ways to drive calls and bookings, allowing you to target not just individuals in your area, but also new pet owners outside of your neighbourhood. This strategy places you right where your potential clients are, offering solutions to their needs and guiding them to your services.
Community Engagement through Newsletters, Social Media, and Blogs
Newsletters, social media, and blogs help you build a sense of community and trust among existing and potential clients. These platforms can serve as hubs of knowledge and guidance, offering valuable insights into pet care and showcasing your expertise in the veterinary field, thereby guiding pet owners to the necessary services that ensure the wellbeing of their pets.
Promotions and Campaigns
Digital marketing campaigns that offer promotions and discounts are excellent ways to encourage pet owners to book appointments. Consider launching special competitions through social media and orchestrating dental campaigns in August through newsletters, using offers to encourage bookings for better health care.
If you want to learn more about us and how our tailored marketing services can help you navigate the economic downturn, don’t hesitate to send us an email at sales@petpack.com.au or call us at (03) 9690 6253.