In the whirlwind of a bustling vet clinic, where every moment counts and staffing resources are stretched thin, managing all aspects of your business can feel like juggling flaming torches. Often, marketing activities get pushed to the back burner or, in extreme cases, abandoned altogether.
But it doesn’t have to be this way. Imagine having a team of vet marketing wizards at your disposal, ensuring your continued success in this crucial area of your vet clinic, while freeing up your team to focus on what they do best – looking after the health and wellbeing of animals.
Why Maintaining Your Marketing is Crucial
Marketing for veterinary practices is like a bridge connecting you with your clients outside the consultation room. It’s a blend of owner education and relationship building, which are key to keeping the pets in your community healthy – not just when they visit you, but every day.
“Your obligation to your patients shouldn’t end at the door. Pet owners need to be armed with all the necessary knowledge to look after their pets daily, not just when there is a problem.” says Petpack founder (and experienced vet), Dr James Ramsden.
“That’s far too much information to cover within a consultation, which is why regular touchpoints with clients via email and social media are so important.”
Marketing also keeps your clients in the loop, allowing you to shape their expectations before they even arrive – turning ‘what do you mean you’re closed on Sundays!’ into ‘oh, that’s right, you’re closed on Sundays now.’ This minimises client frustration and confusion, while also reducing unnecessary stress and work for your team.
But it’s not all about education and announcements. Effective marketing is essential for establishing closer connections with your clients, which are key to your continued vet clinic success. Vet clinics that routinely send out high-quality marketing communications are more likely to have a loyal client base, who regularly visit their practice and recommend it to friends and family. This not only extends the lifetime value of clients but also helps protect against competitor loss and drives business growth.
Why You Should Get Help
Let’s be honest, even before the global pandemic and ensuing workforce shortages, marketing probably wasn’t at the top of your list. If it comes to posting a picture of a puppy on Facebook or saving its life, you’re going to choose the latter, as you absolutely should. But as you’ve read, marketing still needs to be a priority for your practice, even if it’s not the first, second, or third priority in your day. That’s where Petpack comes in.
“You’d be crazy to try to do online marketing yourself. You can’t keep up with both running a practice and online marketing. If you tried to do both, you wouldn’t be doing either well. Having PetPack handle our marketing is a lifesaver. They do such an expert job and it means I have one less thing to worry about.” – Dr Andrea Tims, owner of Malvern Veterinary Hospital in Victoria.
For more information on what Petpack can do for your business, explore our website! Or if you’d like to assess how your clinic’s marketing is currently performing, take advantage of our free marketing assessment (valued at $695). https://petpack.com.au/free-marketing-assessment/