FREE E-book – 2024 Online Veterinary Marketing Report

About This E-book

Welcome to Petpack’s report of online marketing performance for veterinary practices.


This E-book reviews how vets currently use online marketing tools to highlight the opportunities and challenges we face as local animal healthcare providers in 2024 and beyond.


The data we captured focuses on the five key online services used to connect vets and consumers: websites, Google Business Profile, Google Ads, email and Facebook. When viewing results for individual services, keep in mind that the best approach is going to be an integrated mix of all five.


  • Visitor number
  • Time spent on page
  • Conversion rate


  • Number of followers
  • Post engagements
  • Reach

Google My Business

  • Listing calls
  • Number of reviews
  • Review score

Google Ads

  • Cost per conversion
  • Impressions and clicks
  • Cost

Email Newsletters

  • Subscriber count
  • Open rate


Expert commentary on what the numbers mean for your vet practice


As always, Petpack is ready to help with personalised advice


Clear next steps to improve you online marketing performance

FREE E-book – 2024 Online Veterinary Marketing Report

Find out where you stand online with the Petpack 2024 Online Veterinary Marketing Report. This report provides averages and benchmarks for online marketing in the veterinary industry, covering:

  • Facebook
  • Websites
  • Google Business Profile
  • Google Ads
  • Email newsletters

Get your copy here.

Your contact details are safe with us. We will never misuse, distribute, or sell your personal information.

Where did you hear about this report?

6 + 14 =

Veterinary Websites

Google Ads

Email Newsletters

Social Media Management

Google Business Profile


Growth Assessment Report

Sales Enquiries

Ready to take your clinic to the next level? Chat with our friendly marketing experts now!

Need Support?

Need help with your existing services? Our support team is just a click away!