Client engagement outside the consultation room is one of the most important aspects of a successful veterinary business, enabling practices to better educate pet owners and build lasting, profitable relationships. And when it comes to engagement, email is still the most direct and effective method of reaching your clients.
In this webinar, Dr James Ramsden explores:
- What engagement is and why it matters to clients
- How email compares to social media
- How to grow and manage your subscriber list
- What makes a good subject line
- What to write about and how to get it written
- When and how often you should send emails
- How to measure success for email engagement