“Some years ago, I was shaving in front of the mirror and I thought to myself ‘well, I’ve just reached sixty, that’s pretty good’. I have friends who didn’t make it that far. So where do I go from here? It was then I realised I needed a succession plan.”
When veterinarian Dr Will D’Arcy decided to hang up his stethoscope in 2021 after a rewarding four-decade career, he resolved to first make his Narellan Animal Hospital practice in the southwest of Sydney as valuable as possible with the intention of selling or part-selling it by his 65th birthday. To do so, he would need to grow his business by bringing in new clients while also increasing the value of his existing clients. He would need help. Will knew exactly who to call.
“At an AVA conference, I had attended a talk by [Petpack founder] James Ramsden on how online marketing can be used to grow a veterinary business, so I contacted Petpack and tasked them with reaching a set turnover target within a certain timeframe. The focus being on making the practice as profitable as possible within the period before my 65th birthday,” said Will.
“With Petpack’s assistance, we doubled our profit in 12 months – twice as fast as I expected.”
Petpack provided Narellan Animal Hospital with a new practice website, Google My Business optimisation and Google Ads campaigns to capture new and returning clients online. They also created a regular client newsletter and established effective social media profiles for the practice to continually engage existing clients and drive more bookings.
“Petpack are genuinely interested in you and your goals, and they have the knowledge and expertise to help you achieve them,” said Will.
Thanks to Petpack ’s help, Narellan Animal Hospital sold for a good price allowing Will to retire happily. He now spends his days with his wife and three children.
If you want to learn more about us and our marketing services, don’t hesitate to send us an email to sales@petpack.com.au or call us at (03) 9690 6253.